What’s Wrong with Fast Fashion?

What’s Wrong with Fast Fashion? Fast fashion has transformed the global clothing industry, making trendy and affordable apparel accessible to millions. Brands like Zara, H&M, and Shein have built their empires on rapid production cycles, ensuring consumers can buy the latest styles at a fraction of traditional prices. However, this convenience comes with significant social, environmental, and ethical costs, sparking widespread controversy. Fast fashion refers to the rapid production of inexpensive clothing that replicates current trends. Unlike traditional fashion cycles that release collections seasonally, fast fashion brands operate on a weekly or even daily cycle. This strategy encourages overconsumption, as consumers are constantly enticed by new arrivals and low prices. Fast fashion thrives on its ability to meet consumer demands quickly and cheaply. Key attractions include: The low prices make fashion accessible to people across different income levels. Fast fashion bra...